How to Stand Out Boldly As a Premium Expert

You’re not just another number in a sea of other coaches. So don’t do what everyone ELSE is doing and then ask, “How do I stand out?” You can’t. It literally makes NO sense. Here’s what you do instead: – Talk about what...

Demographics don’t matter but this does.

Many business experts ask you about the demographics for your audience when it comes time to truly focus in on your marketing especially paid advertising. However, if you are still at the stage in your business where you have inconsistent sales, inconsistent lead...

POLARITY. Embrace it in your messaging.

When my clients come to me and they are attracting non-ideal clients, I know there is a problem in their messaging. Sure, they may know exactly where their clients should be in the business life cycle (or at least have a clue) but they may not be speaking the mindset...