Regardless of how you acquired your expertise that you now desire to package and sell in the marketplace, one thing is certain: you have to stop selling your time and start selling results to become truly profitable. 

As a corporate professional working for an employer, you are trading hours each day for a salary. Sure, you get up to two measly weeks for vacation but if you don’t show back up to work, you don’t get paid.

As a self-employed professional working for yourself, if you are charging by the hour, you are still always hustling for dollars. Based on this model, you cannot predict or scale your income.

So what if you could provide amazing results for your clients and create a consistent income for yourself?

Now you can when you create a signature coaching program but first thing’s first:

What is a Signature Coaching Program?

A signature coaching program allows you to take your clients through a particular process over an agreed period of time to get the desired result at a specific price that you set.

The program term is based on the length of time it takes for your client to achieve the desired result.

This price is based on the transformation you provide for your clients rather than the amount of time it takes for you to help them achieve their desired result.

Who Should Create a Signature Coaching Program

Signature coaching programs are for expert service-providers who want to maximize their earning potential, time, and resources to create a steady and sustainable business.

If you have an expertise that you are currently within a one-to-one capacity, you can create a signature coaching program.

These experts may have acquired their expertise through one of these ways:

  • Concrete skills through years of on-the-job experience in a service-based role
  • Specialized knowledge through intense and focused study  
  • Results-based experience that has led to the betterment of others
  • Virtual support for another service-provider in a behind-the-scenes role

So now that you understand what a signature coaching program is and who should create one, we want to understand how to design a signature program.

Once you design your signature coaching program and you are happy with the content, you have to actually market and sell it.

But you don’t have to do it alone. If you are ready to move forward with expert guidance, personalized attention, and no-nonsense approach, apply for a consultation to see how I can help you turn your expertise into profit without sacrificing all of your time in the process.

This is the first installment of my eight-part series on creating your own signature coaching program. Keep your eyes peeled for the second part: How to Design Your Signature Coaching Program.