How to Create Irresistible Freebies that Convert Into Paying Clients

by | Jun 11, 2017 | Lead Magnets |


When I created my first set of freebies I was unsure of what content to create first. I wanted to be super helpful to my ideal clients but I also knew that the purpose of the freebies were to create highly qualified leads – not just to add millions of people to my email list.

So how do you do that exactly? Read this free no-bullshit all-star guide to create irresistible freebies that convert.

#1 – Start with the premium service you offer in mind.

Your intentions are to generate paying clients from your generous free content. It’s not selfish – it’s just the reality of a thriving business: you need clients. So map out the individual steps that your ideal client needs to go through in order to get to their desired result.

The best and most effective freebies to create new clients are the ones that are relevant to your signature offer.

#2 – Tell your ideal clients the process to solving their problem.

Your future clients need to know what it looks like to have their problem solved – especially working with you. Paint a picture in their minds of the steps you’ll take them through to get to the desired result.

You can do this in the form of case studies showing off how you’ve helped other amazing clients already solve their problems. Your ideal clients will be able to use their stories to get an idea of how your services will work for them, too.

No Clients Yet? No problem.

If you don’t have case studies of past clients – use stories about people that have experienced the transformation your future clients desire and show them the shifts they will need to go through, too. You’re the expert – show your authority.

Psssst. That’s why all those fancy pants webinars work soooo well. 😉 😉

#3 – Your freebie must be relevant to where your ideal client is in the buying cycle.

If your ideal client is not in the top 5% and actively looking for a solution to their problem, you need to make sure that you take a step back and figure out what questions your client might be asking that would lead them to understanding that a problem even exists.

I bet you wouldn’t believe me if I told you that 95% of my clients weren’t looking for a coach when we met but within 30 days, they saw that I was the best solution to helping them achieve their goals.

The RIGHT freebies accomplish this – and so many people aren’t even creating these types of freebies to help their ideal clients become aware of their problems.

So that leads me to my final point: There are 3 levels of expert freebies.

Each of these levels are 100% based on where your ideal client is in the awareness cycle.

Are they oblivious to the fact that a problem exists? That’s one level of freebie.

Are they aware they have a problem but have no idea what the steps are to fix it? That’s another level of freebie.

Are they clear on the process of fixing their problem but have no clue how to implement all of this? Well, you’ve just gotten to the holy-grail of a pre-qualified client!

And they are ready to be SOLD to.

I know, I know. I just gave you a laaaaaaht of information about creating perfect freebies that ALWAYS lead to paying clients.

Freebies that blow the other shit out of the water and that are relatively easy and painless to make.

So what are the three 3 freebies that you’ve created for your ideal clients? Post them below.